BrandPost: When Buzzword Terms Become Real

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While both “digital transformation” and “hybrid cloud” have been used for several years, it is in the last several months that they have reached buzzword stardom. As terms, they previously lacked agreed-upon definitions, but clarity has started to dawn as COVID-19 forced every business to not only adjust to the new reality but, for many, transform and re-invent the way they operate and seek new revenue streams in order to survive or grow, depending on their individual circumstance.

Let’s go down memory lane and start with the “dark days of IT” pre-cloud and circa early 2000s. IT controlled the budgets, provided edicts to the developers on how things will be done, and informed business users when new capabilities will be available. Along came a new paradigm of cloud computing that democratized access to compute resources, provided flexibility to the developers, and allowed lines of business to invest as they really needed, while, as a by-product, providing visibility into how IT dollars were actually spent. Everyone was in a “Kool-Aid” heaven, and for a good decade we were in a Cloud v1.0 phase where everyone just absolutely had to go to the cloud in varying degrees.

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